CONSUMER SITE LAUNCH
I acted as the lead on the rebranding of Minx Nails Inc., transitioning the Minx professional brand to a consumer audience, revamping their image through the launch of their direct-to-consumer ecommerce site and new nail lines. Under the management of the CEO and VP, I maintained concurring projects of complete product rebranding, new product introduction, while overseeing our internal team in the design and development of the website.
Informal press release
Colorescience site launch eblast
Colorescience marketing eblast
Minx consumer eblast
I acted as the main point of client contact to oversee the development of a total site redesign for the beauty brand Colorescience. Under direct supervision of our VP, I was the lead on directing inhouse graphic designers and programmers through all phases of project launch while maintaining constant communication with several senior members of the colorescience team across departments.
In order to provide more information to specific target audiences, I've built landing pages covering our areas of service to gain trust in a niche market.
Utilizing Hubspot, I build the landing pages within the design tool, enabling me to act as both designer and programmer.
Flow of the inbound pages are designed based on my knowledge of consumer web behavior: where the eyes travel, how to direct the attention towards the most important content, multiple opportunities to contact to drive the goal of receiving consumer information for conversion.
Essay written for blog 'Obvi We're The Ladies,' published February 25, 2015 on the importance of self-esteem and acceptance in order to encourage others to accept their flaws.Go to link
Organized inventory of creative assets & listed all gaps in imagery needs
Oversaw photoshoot for new product and site header images
Managed design implementation transition into programming phase
Directed programming team on site buildout, hitting benchmark on time for site launch
Problem solved with graphic designers and programmers final site glitches
Devised site launch specials and sales tactics with Colorescience team
Aided in site launch and ecommerce maintenance post-launch